Nicolas Cann
Founder · CEOI've always had a slightly unusual obsession with reptiles — especially lizards. While most kids were into footy or video games, I was the one lifting rocks hoping something scaly would sprint out. That curiosity for things a bit different has stuck with me ever since.
At home, things are a bit more conventional — shared with our rescue dog Dougy, a blue staffy with a big personality and absolutely no respect for personal space.
Professionally, I've spent my career building and scaling media and marketing businesses, working with major brands across Australia, the UK, and New Zealand. But Fur Media is where things get really interesting.
What we've uncovered is a genuinely powerful opportunity within the captive pet environment — an audience that's highly engaged, emotionally invested, and massively under-leveraged by brands. Fur Media is built to unlock that. We're creating a platform that connects pet owners with brands in a way that actually feels natural, useful, and commercially effective.