Fur Media kiosk in veterinary clinic
Australia's first pet-focused DOOH network

Engage pet owners where it counts

Fur Media is Australia's first pet-focused digital out-of-home network — 200+ veterinary clinics, 1.6 million pet owners every month, and 22 minutes of captive attention per visit. The kind of audience brands fight for, already in the room.

The Channel

Why the waiting room works.

Vet waiting rooms are the most under-utilised premium media environment in Australia. Four reasons brands that test us, stay.

22 min
Unmissable.
The average vet visit involves 22 minutes of waiting. No fast-forward. No competing screens. It's one of the last environments where people aren't buried in their phones — which means your message gets real, undivided attention.
Trusted
By association.
Vet clinics are among the most trusted retail environments in Australia. Brands shown here borrow that credibility — there's no scrolling past us into a feed of misinformation.
Premium
Audience, every visit.
Pet ownership skews to medium-to-high income, family-oriented, wellness-minded households. Above-average disposable income. Above-average attention. The reason our advertisers include both pet brands and category brands.
Emotional
Context = memory.
People in vet clinics are emotionally invested — worried, hopeful, distracted by their pet. That heightened emotional state drives unusually strong ad recall. The kind of metric a billboard can't touch.

Source: Fur Media network data, 2026

Our Reach

200+ veterinary clinics. Six states. Coast to coast.

Fur Media is the largest pet-focused DOOH network in Australia — built through direct vet partnerships and a flagship relationship with Cenversa, one of the country's largest veterinary buyers groups.

New South Wales — 90+ veterinary clinics
Victoria — 60+ veterinary clinics
Queensland — 40+ veterinary clinics
Western Australia — 20+ veterinary clinics
South Australia — 15+ veterinary clinics
ACT — 5+ veterinary clinics
Tasmania & rest of AU — Expanding 2026

Powered by partnerships with Cenversa (Cenvet) and a growing roster of independent vet groups across Australia.

Source: Fur Media network data, Q1 2026

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Pet owners reached every month
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Kiosks deployed nationwide
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Average dwell time
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States covered across Australia
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Viewability — zero ad-skip
What Else We Do

More than a media network.

Fur Media is a media business first. But two years of building, deploying and managing our own network has taught us things — and we now offer those capabilities to other businesses who need them.

The Audience

It's not just about
the pets.

You'd expect a vet network to make sense for pet brands. It does — we run campaigns for most of Australia's biggest pet names. But here's what most media buyers miss.

Pet brands, of course.

The Australian pet category trusts the network because it reaches pet owners in the most relevant moment of their week.

Elanco Boehringer Prime 100 Lyka Pet Circle Insurance Tavo RSPCA
But also the audience itself.

An Australian pet owner is statistically a medium-to-high income earner. They drive a car, take overseas holidays, hold private health insurance, buy the latest tech, and care deeply about wellness — for themselves and their animal.

Above-avg income Family-oriented Wellness-minded Overseas holidays Latest tech Private health insurance
K-mart Claratyne My Plates Eureka Everyday Pet Insurance Disney Moonpig
Which is why the brand list is bigger than you'd think.

Category brands run on Fur Media because the audience matches what they're already buying — premium, brand-safe, and actually paying attention.

Creative Specs

Start planning your campaign.

Everything your team needs to build creative that lands — file sizes, durations, delivery, and weather sponsorship triggers. Two short PDFs, ready to hand to your design team.

Campaign
Pet Insurance
Campaign
Premium Pet Food
Campaign
Vet Wellness Program
Who We Are

Built in Sydney. Running coast to coast.

Fur Media started in 2022 with a simple observation: vet waiting rooms were the most underused premium media environment in the country. Two years on, we operate Australia's largest pet-focused DOOH network — 200+ veterinary clinics, six states, 1.6 million pet owners every month. And the things we built to run it are now things we build for other businesses, too.

Meet the team →
Fur Media at a glance
  • Founded in Sydney, NSW
  • 200+ kiosks deployed nationwide
  • 1.6M+ pet owners reached every month
  • Full-service: media, web, displays, platforms
  • 100% Australian owned & operated
  • Flagship buyers group partnership: Cenversa (Cenvet)
  • Trusted by Lyka, Everyday Pet Insurance, Boehringer, K-mart and 30+ other brands
From the Field

From the blog

View all blogs
Partners Say

What our vet partners say.

We have had the Fur Media kiosks installed for over a year now at several different locations. They require no effort from us and display interesting information throughout the day as well as provide a great way for us to share our own content. The rebates are consistent and the displays look professional. In our mind it is a win win win situation for all parties.

James Haberfield
Director — The Unusual Pet Vets
unusualpetvets.com.au

Since we began using Fur Media, Corey has made the whole process seamless. Corey always goes above and beyond to update our screens upon request, and to provide design assistance when needed. Every time we have an image to go up on our screens it has always been done in a super timely fashion. And we've had a lot of client interaction with the images displayed on our screen and on the rare occasion we have had an issue, it's been dealt with promptly and professionally. Overall very impressed with Fur Media and how it's worked for us.

Megan Thomas
Operations Manager — Vet HQ Darlinghurst & Double Bay
vethq.com.au

We have had the Fur Media kiosk in our reception area for nearly 12 months and it has received much positive feedback. There have been many comments about the kiosk's sophisticated, high-quality appearance, as well as the engaging trivia questions it displays. The team at Fur Media is a pleasure to work with; they are highly responsive and accommodating to any requests we have regarding the content displayed. Additionally, the integration of our social media feeds has been seamless, allowing us to showcase our own creative posts for internal marketing campaigns.

Georgie
Practice Manager — Mona Vale Veterinary Hospital
monavalevet.com.au

Fur Media has been a fantastic addition to our hospital's waiting room — providing clients with entertainment and interaction whilst they wait, and us a platform to promote our social media and our own custom content — from staff profiles and information on parasite control to upcoming events!

Tamara King
Administration Manager — Northside Emergency Veterinary Service
nevs.net.au
Get In Touch

Two doors.

For Agencies & Brands
Reach 1.6M engaged Australians a month.
Pet brand or category brand — if you want premium, brand-safe DOOH inventory, let's talk about your campaign.
200+ veterinary clinics 6 states 22 min dwell 1.6M monthly reach Targeted audience
 

Same team.

For Vets & Buyers Groups
Bring Fur Media to your network.
Want a kiosk in your clinics, or a website program for your members? Let's chat about how we partner with veterinary businesses across Australia.
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